Statement On VP Hiring Of James Tierney

WAKEFIELD, MA - As appointed by the Board and approved by President/CEO and Chair Emeritus, Anthony Sapochetti, James Tierney will begin serving as Vice President of Sap Brands on April 1, 2026.

"After Kim [Wilde] left, I knew we needed a power force who not only understood my mission, principles, and ambition for growth, but lived it day-in and day-out. I am confident that we have found that leader in James. His professional experience, as well as his personal experiences stood out in a crowd, and I look forward to working with him to take our Company to new heights while keeping true to our roots"., said Sapochetti.

"I strongly believe in the three C's of business development. I have found to be overwhelmingly true that Customer Success, Community Success, and Company Success are all interchangeable. Sapochetti Brands shares that vision. I am grateful to Anthony and the board for the opportunity, and I look forward to making the most of it as we continue to build on the foundation laid over the company's past four years"., said Tierney.

We look forward to working alongside James, and welcoming to the team this April!

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Media Contact:

Joe Pietrisini, Director of External Relations

joept@sapbrands.shop